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At Graphic Hiring, we specialize in Restaurant Menu Design that goes beyond aesthetics—we practice Menu Engineering. Your menu is your primary sales team; its layout and presentation directly influence what customers order and how much they spend. We focus on strategic placement of high-profit items, clear pricing, and cohesive branding across all formats, including dine-in menus, takeout menus, and interactive digital menu design. Our goal is to craft a menu that effortlessly increases your average check size and elevates your brand’s culinary identity.
Lost Profit Margins: Without proper menu engineering, high-profit dishes get buried, and customers default to low-margin items, severely limiting your revenue potential.
Customer Confusion: Cluttered layouts, inconsistent fonts, or confusing sections lead to frustrating guest experiences, slowing down service and increasing order errors.
Damaged Credibility: A flimsy, typo-ridden, or outdated takeout menu signals poor quality control in the kitchen, making guests hesitant to trust the food.
Inability to Upsell: Failing to strategically place add-ons, specials, or premium drinks means your staff misses easy opportunities to increase the check average.
We provide full-spectrum design solutions tailored to the unique operational needs of the food service industry.
Menu Engineering Strategy: Applying psychological design principles (gaze motion, visual anchors) to steer customers toward your most profitable items.
Format Flexibility: Designing a unified look across multiple formats, from large cafe menu board design to compact dine-in menus and print-optimized takeout flyers.
High-Quality Print Consulting: Advising on durable materials, easy-to-clean finishes (like lamination), and binding methods that stand up to daily use.
Digital Integration: Preparing interactive PDFs, QR code menus, and assets optimized for third-party ordering platforms (like DoorDash/Uber Eats).
Format Type |
Typical Use Case |
Key Design Focus | |
|---|---|---|---|
Dine-In Menu
|
Primary Sales Tool, Sit-Down Service
|
Clear hierarchy, profit placement (sweet spots), compelling dish descriptions.
| |
Takeout Menu
|
Delivery Orders, Mailbox Distribution
|
Phone number prominence, delivery zone/hours clarity, simple folding (bi-fold, tri-fold).
| |
Digital Menu
|
QR Code Scan, Website Integration
|
Mobile-first readability, active links, clear sections for fast scrolling.
| |
Menu Board
|
Quick Service, Cafes, Bars
|
Bold typography, high contrast, easy viewing from a distance.
| |
Fine Dining & Bistros: Elegant, minimalist dine-in menus emphasizing atmosphere and high-end ingredients.
Cafes & Coffee Shops: Clean, easy-to-read menu board design and concise counter menus.
Bars & Breweries: Specialized Drink Menus, Seasonal Cocktail Lists, and durable laminated bar menus.
Takeout & Delivery: Optimized takeout menus focused on clarity, bundling, and fast ordering flow.
Catering & Events: Formal, detailed pricing guides and event-specific buffet menus.
Our design principles focus on guiding the customer’s eye and maximizing the bill total:
The Anchor Principle: Strategic placement of extremely expensive dishes (decoys) to make other profitable items look reasonably priced.
Currency Suppression: Removing currency symbols (e.g., $) or reducing price prominence to minimize the focus on cost.
Visual Anchors: Using boxes, color, or spot illustrations to draw the eye to the highest profit-margin dishes.
Make Ready Your Design Today
• Postcards & EDDM • Flyers • Business Cards • Door Hangers • Signage Design • Loyalty Card Design and more!
We offer top-notch/premium graphic design services, specializing in logo, brochures, magazine ads, roll banners, and postcards. Our expert team creates visually stunning and effective designs, tailored to elevate your brand’s identity and captivate your target audience.
We offer top-notch/premium graphic design services, specializing in logo, brochures, magazine ads, roll banners, and postcards. Our expert team creates visually stunning and effective designs, tailored to elevate your brand’s identity and captivate your target audience.
India
Print Ready Design
© 2023. All rights reserved by
Print Ready Design
© 2023. All rights reserved by